Everything About Social Media Monitoring . When about 4.5 billion people are actively using social media platforms in 2021, it goes without saying that social media is an important part of your company’s successful digital marketing strategy. Famous social media sites like Facebook, Instagram, Twitter, and LinkedIn can help your business reach billions of possible customers and give the general public a place to talk about your company.

But using social media sites can sometimes be good and bad at the same time. Your social media presence can lead to anything from your company going viral to scandals that hurt your brand. This is where monitoring social media comes into play.

You can use social media to its fullest with social media monitoring, which gives your company a chance to respond to customers and make the most of those interactions. If you want to learn more about how to make the most of social media monitoring, keep reading.

What Is Social Media Monitoring?

Social media monitoring, also called “social listening,” is the process of keeping an eye on your customers, competitors, target groups, and influential people who have something to do with the social media activities of your business. Or, social media monitoring means that you are always aware of what user-generated content is being shared on social media channels about your company and brand. This knowledge can be very important for your teams’ sales, marketing, and product development.

For example, if negative comments about a certain topic are caught early, the damage they could do to your company’s image can often be lessened or even stopped completely. Also, monitoring social media lets you keep an eye on what your competitors are doing and respond to them when needed.

How To Make The Most Out Of Social Media Monitoring

The First Step Is Social Media Marketing

You need strong social media marketing strategies in place if you want to keep an eye on your brand’s social media presence and figure out which keywords to focus on. Among other things, social media marketing can help you learn more about your customers and their interests and goals, find brand advocates and use them for your company, deal with complaints and compliments, add to any buzz that could help you establish a presence and credibility, and respond to product and support requests posted on social media.

Still, if you want to grow your company’s social media presence and following, you might want to use something other than automated paid growth service tools like Social Meep. Instead, you should use organic, reliable growth strategies to get real followers whose opinions you can track in the future.

Thoroughly Check Every Channel

When planning your social media strategies, you can focus on just a few channels to maximize your time and money. When it comes to monitoring what others are saying about your brand, however, you can’t afford to limit yourself to just a few social media channels.

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The internet is a live, breathing thing, and you can’t control if people talk about your company on Instagram, Facebook, Yelp, Snapchat, or anywhere else. Because of this, you need to watch mentions on all channels.

Once You’re Monitoring It’s Time To Respond To It

Knowledge is power, and this is especially true when monitoring social media. Once you start monitoring your mentions and joining the right conversations, you have control. The best strategies focus on you figuring out which posts or chats need your attention and then putting them through the right response system: 

    Triage and assign. If people say bad things about your company, you should quickly inform your PR team. Or, if people say nice things about you, you should tell your marketing team that you might have a good brand champion on your hands. Letting the right people on your team know lets you encourage the good and get ahead of the bad.

    Help people. Many people prefer to get customer service through social media channels these days. Most of these customers change their way of contacting companies based on where and what they are doing. To address this, you can use an automated ticketing system that turns every interaction with a customer into a ticket so that your customer service agents can see it and respond quickly.

    Prepare for the worst. Thanks to monitoring, you should be able to plan and respond quickly if a bad comment about your company goes viral.

Final Thoughts

Social media monitoring is about tracking where your brand is mentioned online and how people respond to it. This can help your brand stay on top of messages before they go viral for the wrong reasons, keep a good picture of your brand among customers, and more.