Instagram has become the best social media tool for all visuals globally. It’s great for every e-commerce site because of its features and focus on photos and pictures.
What do people look for when they go to a website to choose something to buy? The product’s pictures. Customers want to know exactly what they’re paying for, see every detail, and ensure they won’t be scammed.
So, how exactly an Instagram account can be beneficial for your online store? How to use it correctly? Keep reading, and you will get all the valuable tips and tricks.
Why Instagram Became so Popular All Over the World?
Even people who haven’t used Instagram before have to have noticed how popular it has become lately. It is used more than Facebook, Twitter, and other social networks. People will think you’re weird if you don’t have an Instagram account.
Millions of Internet users were drawn to it by its simple interface, ability to share photos in different ways (posts with captions or stories to catch the moment), and ability to gain followers worldwide. It sounds great to talk to interesting people from different places.
In addition, it is a great way to do business. Instagram is now a key part of every marketing plan and a key part of building a strong brand. Keeping in touch with the audience, promoting, and keeping followers up to date are all useful and effective features.
Even though Instagram will soon be 11 years old, its fame doesn’t seem to decline. But how can you make an Instagram account beneficial to online shopping?
How to Promote your Instagram to Boost the E-Commerce?
You need to focus on your target audience to promote your online store on Instagram. What do they like, what kind of content do they like, and would their followers be interested in a contest with giveaways?
Our team tried to gather all the important information every brand needs to know and see how it reacted.
Engaging Content Is a Key
Before you decide what to post on your account, you should choose the format of your biography. What do you want to share? It could have videos, jokes, photos of the team, etc. Most followers would like to see a real picture of the behind-the-scenes work process. Don’t just give them an online store.
High-Quality Photos Are Essential
A high-quality picture is essential because Instagram is a social media platform for visuals. Every picture of a product should be thought out, a profile picture should be related to the brand, and posts and stories should catch the eye of followers as they scroll through the feed.
Get Creative with the Captions
A great photo will be even more effective when paired with an interesting picture description. Use the AIDA formula (Attention, Interest, Desire, and Action) when making Instagram posts. Talk about the product in more detail. But make your descriptions shorter because most followers don’t have time for that.
One or two related hashtags will also help. It will make it easier for you to reach people interested in your niche or possible customers.
Work on Posts and Make Them More Shoppable
The fact that you can’t put URLs in Instagram posts is likely its biggest flaw. Because of this, many brands try to improve it and make their posts easier to shop. How does it work? With tools like Shopify or BigCommerce, you can add price tags to the pictures. Your followers only need to click on the picture, and then they will see every last detail.
Use the Influensers’ Help
Choose middle writers with an audience of between 100,000 and 150,000 followers for this type of promotion. Most of the time, they let people know about you through their Instagram stories. This way, you have a better chance of getting more followers and new customers since user-generated content is more trustworthy.
Create an Instagram Business Profile
You can use more powerful Instagram features with an Instagram business account. For example, you can put your phone number, email address, and location in your bio so your audience can get in touch quickly and easily. Also, you can share Instagram posts on Facebook, so you don’t have to do the same thing twice. You can also find out who your audiences are, how your ads or posts are doing, and how they connect with your content.
Add a Call-to-Action and URL in your Instagram Bio
Bio is what the audience sees when they first go to the account. And what’s more important than making a good first impression? A lot of businesses need to understand how powerful it is.
A short, interesting call to action will greatly affect your performance and help people remember your brand. Also, we’ve already said you can’t share a link in an Instagram post, so that’s not a surprise. Because of this, the ads that link to your website’s landing page will make shopping more comfortable overall, which is good and beneficial to your image.
How to Use Instagram Ads?
Business owners say that Instagram ads are the most effective way of promotion. They improve your return on investment (ROI) by promoting your Instagram to new audiences, getting more followers, and bringing more potential customers to your page and website. But there are a few important things you need to pay attention to when making an Instagram ad:
It would help if you understood what goals you want to reach when creating an ad strategy. The three main objectives are increased brand awareness (increasing reputation in Instagram communities), increased followers (people who can interact with posts and stories in your Instagram account), and conversion. Deciding what to do next to promote your Instagram will be easier once you have defined your goals.
After that, you should choose the ads you want to run. Here are some ways you can use them:
- Photo ads (to show one or more products in the feed);
- Ads with videos (it should be up to 60 seconds, exciting, and able to catch followers’ attention);
- Carousel ads (show the product from several angles or a few products in a carousel post);
- Stories ads (this way of promotion can not only include photos and videos but also interact with different users in this app).
Remember that the content you use to promote your Instagram account must be related to your e-commerce. You won’t get lost in the crowd this way.
And last but not least, make sure you’re writing for the right audience. Reaching the right people in their feed is more comfortable thanks to the technology used in the ads tools. Possible options include location (show your Instagram posts to a specific city, region, etc.), interests (make it clearer: choose shared accounts they should follow or brands they are interested in), demographics (narrow the audience by sex, age, or nationality), and behaviors (promote your Instagram to people who regularly do certain things you can define).
By the way, remember you can create free custom and lookalike audiences.
To sum up, the key to the success of any campaign is constant work and experimentation with different types of content, story, posts, and more. But if you’re patient and don’t give up, you’ll understand how the algorithms work and what steps your brands need to take to increase traffic and sales. Are you ready for this success?