Instagram is one of the most famous social networking sites right now. Thousands, if not millions, of people worldwide use it. Small businesses and big brands have been using Instagram to promote their goods and services for a long time. Instagram stories are one of the newer ways that businesses can promote and sell their brand. You can post pictures and short videos to Stories; if you do it right, you can reach many people. Here are six tips on using Instagram Stories to boost your brand if you’re new to them.
Share Useful Information and Tips
When Instagram Stories provides viewers with relevant and helpful content, viewers are likelier to share it with their followers and friends. This makes more people aware of your brand and product or service, which makes it more likely that you’ll get new customers. When promoting your brand using Instagram Stories, it is crucial to have content that is useful to people and gives them tips and insider tricks.
Encourage Customer Generated Content
Instagram users themselves make the best content on Instagram. A crucial tip for promoting your brand using Instagram Stories is to use user-generated content. There are a few ways to do this: asking viewers to share their videos, stories, and pictures, making a branded hashtag and pushing people to use it, and getting customers to share and feature your best posts on their stories. This is another important way to boost your brand and get more people to know about you.
Be Mindful of What is in Shot
Instagram Stories use sound and pictures to engage viewers, attract customers, and promote your brand. Because of this, what you put in the shot is very important. You want the viewers to pay attention to your brand, so this should be the main picture you show. Using a picture background changer will freshen up your images, ensure no distractions, and make your images look more professional. When selling your brand, it’s important to have clean images like these with text and colors that match.
Add Interactive Elements
People need something to do all the time. It’s just a fact of life that we get bored quickly. This is one reason why videos and photos don’t always cut as content. Mix up your content and make it so that customers can connect with it to keep viewers interested and involved. Posting votes, questions, quizzes, and other ways to get users to interact with your content are all possible on Instagram Stories. This gets people’s attention, makes things more interesting, and is a good way to boost your brand.
Start a Challenge
Start an Instagram challenge to encourage viewers to interact with your content and continue to share your brand with their followers. Instagram challenges can boost your brand because once you finish and share the task, your followers can do it and continue the challenge. If you can, come up with a challenge that people are eager and excited to participate in. This will help more and more people learn about your brand and become interested in it. Be creative and think of something important, fun, and interesting to make your challenge go viral and get as many people as possible to participate.
Instagram is one of the best tools for promoting and marketing business. If you use these tips, you’ll be able to make interesting Instagram Stories and get people talking about your brand.